The appointment of Jo Hurley as the new head of technical at ASF Audits marks a significant development in the SMSF auditing sector. With a background in superannuation auditing, dating back to the mid-1990s, and a track record of building and transforming organizations, Hurley brings a wealth of experience to the role. Her expertise is particularly valuable as she aims to improve the communication of the SMSF audit function's value, a crucial aspect often overlooked by the public.
Hurley's journey in the industry is notable. She started her career at Deloitte, then founded Engage, one of the first independent audit businesses, and later returned to Deloitte after selling her practice. Her most recent role was at Class, and she is currently pursuing a Master of Cyber Security at Griffith University, indicating a forward-thinking approach to her work.
The appointment is seen as a rare opportunity by ASF Audits' chief marketing officer, Ben Atkins, who highlights Hurley's ability to push the boundaries of technology and education. Her educational background, including a Bachelor of Commerce and a chartered accountant designation, further underscores her expertise and commitment to the field.
As Hurley takes on her new role, she plans to work closely with the audit team to enhance audit quality and compliance practices. Her focus on improving the industry's message and educating the public about the value of SMSF audits is a crucial aspect of her strategy. This move is expected to have a positive impact on the industry, as it aims to increase transparency and understanding of the audit process.
In my opinion, the appointment of Jo Hurley is a strategic move by ASF Audits, leveraging her extensive experience and educational background to strengthen their position in the market. Her commitment to improving communication and education in the SMSF auditing sector is particularly commendable, as it addresses a common challenge faced by many professional services.
This development raises a deeper question about the importance of industry stakeholders taking on leadership roles in organizations. It suggests that a deep understanding of the industry, combined with a strong educational foundation, can significantly contribute to the success and improvement of an organization. As Hurley takes on this new challenge, the industry can expect a renewed focus on transparency and education, which is essential for building trust and confidence among clients and the public.
